Tourism experts, not a generalist agency
We understand seasonality, target markets, traveler behavior, the role of DMOs, community stories, and conversion challenges in the tourism industry.
ABOUT LOCALIS MARKETING
A tourism agency built on the belief that Vietnam needs to be told more profoundly
Localis Marketing is the creative marketing service branch of Localis Vietnam, a brand under Pencil Group. We were built to accompany the Vietnam tourism industry in its journey of transitioning from destination promotion to cultural storytelling, from short-term campaigns to content ecosystems, and from volume growth to sustainable value.
A part of the Localis Vietnam ecosystem
Localis Vietnam consists of three branches sharing a single mission: to develop Vietnam’s cultural tourism with depth.
01
Localis Platform
Vietnam’s cultural tourism content platform, connecting local tourism portals and enriching the discovery experience for travelers.
02
Localis Marketing
Specialized creative marketing services for the tourism industry, from destination brand strategy to campaign execution and sustainability reporting.
03
Localis Trip
In-depth Vietnam experiential journey design services, guided by locals, artisans, communities, and heritage keepers.
What makes Localis Marketing different
Identity first, advertising second
Our ideas start from authentic culture. We do not apply pre-made formulas to every destination.
Localis data and content platform
Localis owns and develops a content repository on festivals, craft villages, local communities, cultural spaces, arts, and local tourism products.
Extensive communication ecosystem
We have the capability to connect campaigns with communities, content channels, KOLs, media partners, and industry organizations.
Trusted by authorities
Localis has partnered with the Vietnam National Authority of Tourism, Ho Chi Minh City Department of Tourism, Ho Chi Minh City Tourism Promotion Center, and international partners.
Commitment to sustainable development
We believe that tourism only has a future when value returns to the community and living heritage is preserved.
Are you planning your next tourism campaign?
Send your brief to Localis Marketing. We will respond with a strategic discussion to understand your goals, markets, resources, and distinct opportunities.