SERVICES

From destination identity to results-driven campaigns

Localis Marketing helps tourism organizations build strategies, tell stories, activate communications, and measure impact. We approach destinations as living ecosystems — where culture, communities, business, and travelers must be connected in a unified flow.

Submit a brief for your required service

PILLAR 01

Destination Brand Strategy

A destination cannot compete long-term on scenic beauty alone. It requires clear positioning, a profound story, a consistent identity system, and an appropriate go-to-market strategy.

Localis Marketing helps localities, resorts, hotels, airports, and tourism brands define the reason why travelers should choose them, remember them, and return.

Discuss destination brand strategy

What we do

  • —Market and traveler behavior research
  • —Analysis of cultural assets, tourism resources, and competitive landscape
  • —Destination brand positioning
  • —Brand story, key messaging, and tone of voice development
  • —Brand architecture design for destinations / products / campaigns
  • —Master communication concept development
  • —Go-to-market consulting tailored to target markets
  • —Multilingual content direction

Best suited for

  • —Provinces / cities looking to refresh their tourism brand
  • —New destinations needing brand identity
  • —Hotels / resorts wanting to align with local identity
  • —Airports / airlines aiming to promote destinations
  • —Cultural tourism products requiring premium positioning

Deliverables

  • —Destination brand strategy deck
  • —Tourism brand story
  • —Communication platform
  • —Visitor persona
  • —Key message system
  • —Campaign concept
  • —Content direction
  • —Implementation roadmap

PILLAR 02

Tourism ESG Reporting

In modern tourism, sustainability is not just a responsibility. It’s a competitive advantage. Travelers, international partners, investors, and communities all want to know what impact a destination or tourism business is making on the environment, society, and local culture.

Localis Marketing helps tourism organizations systematize, measure, and communicate that impact in a language that is accessible, credible, and scalable.

Develop your tourism ESG report

What we do

  • —ESG report content framing for the tourism industry
  • —Impact data collection and editing
  • —Community, culture, and environmental storytelling
  • —ESG / impact report design
  • —Communication content production from reports
  • —Stakeholder communication consulting
  • —Responsible tourism messaging development
  • —Impact dashboard direction

Best suited for

  • —Resorts, hotels, eco-tourism sites
  • —DMOs and tourism promotion agencies
  • —Tour operators aiming for sustainable tourism
  • —International organizations and community development projects
  • —Brands wanting to demonstrate social impact

Deliverables

  • —ESG tourism report
  • —Impact storytelling framework
  • —Community impact stories
  • —Sustainability content package
  • —Stakeholder presentation
  • —PR and communication toolkit
  • —Annual impact publication

PILLAR 03

Marketing Campaign Execution

An effective tourism campaign requires more than just a beautiful TVC or a nice photo set. It requires the right insight, story, market, channel, timing, and measurement approach.

Localis Marketing executes campaigns from concept to reality, connecting creativity, content, KOLs, communities, PR, digital, and on-ground experiences.

Submit your campaign brief

What we do

  • —Campaign strategy
  • —Creative concept
  • —Social media planning
  • —Content production
  • —Short-form video / travel content
  • —Influencer and KOL activation
  • —PR and media outreach
  • —Digital campaign
  • —Event and destination activation
  • —Multilingual content adaptation
  • —Campaign performance report

Best suited for

  • —Local tourism promotion campaigns
  • —Flight route / airport / destination launch campaigns
  • —Campaigns targeting Chinese, Korean, Japanese, and ASEAN markets
  • —Festive season / peak season campaigns
  • —Hotel, resort, tour, and experience promotion campaigns
  • —Campaigns building Vietnam’s tourism image internationally

Deliverables

  • —Campaign master plan
  • —Creative concept deck
  • —Content calendar
  • —Social assets
  • —Video / photo production
  • —KOL / influencer plan
  • —PR package
  • —Media distribution plan
  • —Campaign report

You can start with Localis Marketing in 4 ways

01 2–4 WEEKS

Destination Brand Sprint

Best suited for: Destinations or tourism products needing quick positioning clarity

Includes

  • ✓ Brand audit
  • ✓ Visitor insight
  • ✓ Positioning direction
  • ✓ Messaging framework
  • ✓ Campaign opportunity map
02 4–8 WEEKS

Tourism Campaign Lab

Best suited for: Enterprises or localities preparing for a promotional campaign

Includes

  • ✓ Campaign strategy
  • ✓ Creative concept
  • ✓ Content direction
  • ✓ Channel plan
  • ✓ Measurement framework
03 MONTHLY / QUARTERLY

Multilingual Content Engine

Best suited for: Destinations needing regular content production for multiple markets

Includes

  • ✓ Content strategy
  • ✓ Editorial calendar
  • ✓ Social content
  • ✓ Travel stories
  • ✓ Translation and cultural adaptation
04 6–12 MONTHS

Destination Growth Partnership

Best suited for: DMOs, localities, airports, hospitality groups needing a long-term partner

Includes

  • ✓ Strategy
  • ✓ Campaigns
  • ✓ Content
  • ✓ Partnership
  • ✓ Reporting
  • ✓ Optimization
Choose your preferred partnership approach

Are you planning your next tourism campaign?

Send your brief to Localis Marketing. We will respond with a strategic discussion to understand your goals, markets, resources, and distinct opportunities.

Submit your brief Book a 30-minute consultation